Protect IT

Greg Price

For the third week of National Cybersecurity Awareness Month, let’s review protecting your “IT”.

Your use of connected technology creates a digital footprint. Your footprint is composed of every click, share, text, email, post, GPS coordinate created by you and your devices. The wealth of data points are constantly updated and subsequently stored.

The digital data trail is enticing to cybercriminals.

Why?

The data is worth a lot.

Some of the wealthiest companies in the world survive on the richness of your digital footprint. Google and Facebook generate the overwhelming majority of their incomes through monetizing your digital data trail into a product: a collection of your behaviors.

Advertisers, and, others, are intoxicated by the power of the digital behavior profile. Due to the sheer volume of data that can be collected from connected systems and the relative ease by which the data can be consumed, an incredibly accurate impression of you can be rendered.

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